Die Laughing Kickstarter - The Stats

Good morning,

I’m not a lover of statistics. That is, I’m not adept at manipulating statistics and looking at dozens of different permutations of such info. But I do like taking a look at the numbers. So here we go.

Some Basic Numbers

392 backers. $5575 pledged. 796% funded. $14.22 average pledge.

285 backed for Die Laughing. 31 wanted M&A also. 10 wanted CAPERS also. 60 wanted all three games. 25% wanted more than just the little horror game. Wow. Note to self: offer PDFs of previous games in future Kickstarters.

381 people “followed” the project. Of that, 75 converted and backed in those last two days. That’s 19%. From what I’ve seen that’s pretty decent.

613 people clicked on the video. 54% watched the whole thing. I imagine that comes out of the fact that it’s only about a minute long….and funny.

Die Laughing Kickstarter Referrals

The following chart is an approximation based on two metrics. First, Kickstarter reports where backers come from. The problem is, some of that info can be very non-specific, so it’s not all useful. Second, I asked people where they heard about the game in the backer survey. That’s self-reporting, so there will be some error/mis-remembering in there.

But I think this is a fairly accurate snapshot.

42% came from people finding the game on Kickstarter. That’s not surprising. But Facebook and Twitter were surprisingly effective for media that I often feel people just skim through. I’m particularly happy with the 20% from personal recommendations. Podcasts and streams were helpful. And then there was a lot of little bits and pieces.

All in all, it’s as I’ve said before. When you don’t have a huge, built-in fan base and you’re not widely known, EVERYTHING helps. If I hadn’t shouted from the Facebook and Twitter rooftops for three weeks, I’d have 20% less backers. If I hadn’t peppered every RPG news site, blog site, etc. I could find, I’d have 10% less backers.

Future Game Survey

I took this backer survey as an opportunity to see what types of games/supplements people might want from me in the future. People were allowed to choose more than one category. Here’s what I got:

I’m not surprised that more people wanted new smaller games. After all, if you’re pledging for a small game, you like small games, and probably want more. I AM surprised at seeing 108 people wanting supplements for my games. AND at 91 people wanting D&D stuff. I get it, D&D is crazy popular. But I’m surprised they want D&D stuff from me when there’s SO MUCH stuff out there now.

What will I create in the future? CAPERS supplements, as already planned. I’ve got another big game in the chute. And another smaller game. Will I do supplements for other games? Only time can tell.

So there you go. Numbers. Aren’t they fun?

Game on,

Craig