With Die Laughing doing fairly well (for the small scale game it is), I’ve found myself examining my Kickstarters, conventions, and general sales from May 2016 to the present.
I make money here. M&A didn’t make a ton of profit, but I made a few bucks. CAPERS was actually fairly profitable, giving me a cushion with which to explore smaller offerings like Die Laughing and CAPERS Noir. Die Laughing looks to be profitable as well.
I feel like there are more ways I could leverage Kickstarter, even if I stick with my niche little games (which I fully realize will never be SUPER profitable, and I’m cool with that).
I made some money on sales with M&A. How will CAPERS perform, post Kickstarter? We’ll find out. Not much to say here until CAPERS has been around for a year or so.
This is the area that was most surprising. I get books in conventions through two methods. I send them to bigger cons through the IGDN and I go to smaller cons myself and get a (generally much cheaper) booth or share with a friend or two.
Tallying five conventions of each type, I’ve made about $400 more doing smaller cons myself than I’ve made with IGDN big cons. Will I see a big swing up in sales with Origins and GenCon in 2019 since I’ll have at least three products to put on the shelves? Who knows. We’ll have to wait and see.
(Note: I make a good amount of money from those bigger cons, but I PAY a lot more to cover my share of the booth. That’s just how it works with bigger cons.)
But I can say this. If Origins and GenCon sales are disappointing, that might be the end of me putting my games into those few big cons. I feel like my little, niche games are getting lost in the shuffle. And truth be told, the numbers are bearing that out.
Holding off until after GenCon next year. But if things don’t improve, NerdBurger Games’ market/con strategy is likely going to change.